The Marketing Blog Ouroboros and JetBlue

An entry in the Ouroboros world of blogging: Tim and I have an over-the-cube conversation. He blogs about it, I comment on it, I have another thought and blog it. Postmodern communication swallows its own tail and spins at an ever-increasing rate.

• Pre-history: 15 people are famous
• Past: everyone is famous for 15 minutes
• Yesterday: everyone is famous to 15 people
• As I start this post: Tim and I are famous to each other
• Before the end of this post: I will link to myself

Is it any wonder Rohit calls out something called The Blogstar Delusion? Great post, pretty humble for a guy whose blog is called the ‘Influential Marketing Blog.’ (’The Non-Influential Uninteresting Marketing Blog Which Nobody Reads‘ isn’t as snappy a title. And for what it’s worth I’m not punking Rohit out here; he’s well worth reading, genuinely influential, and genuinely humble).

Side thought: it’s funny that we call a high achiever in any arena a ’star.’ There are billions of stars and the majority are very dim.

The thought that started this, what I wish I’d said over the cube:

• Use ‘Best Practices Imitation’ when the competition has set a benchmark in a commodity element of your product or service (turning planes as fast as possible)
• Use ‘New Practices Innovation’ when you can deliver a better non-commodity element of your product or service then your competition (customer experience in coach)

Tags: best practices imitation, blogging, blogstar, Business, Marketing, new practices innovation, social media marketing