About Russ Somers and Egghead Marketing
Who I Am:
I’m a marketer living in the Austin, Texas metro area. I currently manage a marketing team for Hoover’s, the premier business information provider.
Prior to that I’ve done product marketing, brand management, market analysis and channel marketing at Dell, Sabre and IBM/Tivoli. The most important Marketing lessons I learned were in the restaurant and retail business where I tended bar, worked the cash register and did one-customer-at-a-time marketing. If I can recreate the clarity of that one-to-one customer engagement in B2B and technology marketing roles, I’ll have done something cool.
I have an MBA from the McCombs School at the University of Texas at Austin and a Sociology degree from UT also.
What I’m Doing Here:
The purpose of this blog is to throw out the occasional mind grenade, things that get us thinking. That’s a two-way street so please engage me in the comments section or via any of the information below. Most of us become very focused on our work, our company, and our customers. It’s liberating to look at the work others are doing or kick new ideas around. If anything posted here mentally teleports you out of your role for a few moments and returns you to work with a fresh perspective, I’ve done a small service to the Marketing world.
How to Contact Me:
My LinkedIn profile
Twitter: @rsomers
email: russellsom in the location of yahoo expected punctuation mark com or use the form below
