Headline of the Moment: Scientists Glue Wii Remote Parts to Flying Lemurs

February 7, 2008

2003503156692719151_rs1.jpgglue.jpgpariswii.jpg

No connection to marketing, but I just had to read this based on the bizarre headline. If I’d known that gluing Wii parts to small animals was in the job description I might have followed through on my childhood dream of becoming a scientist.

OK, there is a connection to marketing. Maybe. Why did I read this article?

  • Juxtaposition – surprise and intrigue result from the combination of seemingly unrelated things
  • Specificity – The specificity of Wii, glue, and lemur makes the headline irresistable. Oldest trick in the book – there’s a reason ’57 Varieties’ and ’31 Flavors’ aren’t round numbers. Try ‘Scientists use technology to study flying mammals’ and see if you get as many clicks
  • Naughtiness – Not part of the traditional marketing mix, but effective. Gluing things to small animals is a no-no. Any no-no is effective in getting attention, as my all-time favorite magazine cover illustrates. If you were disciplined as a child for gluing things to small animals, please leave me a comment and stay away from my cat

Marketers spend a lot of time making things sticky, as Chip and Dan Heath promote. But we also need to make them clicky. As in “when I read the headline I had to click through.”

Thanks to The Spine for the image of Paris with a Wiimote embedded in her head. Remember, gluing things to small animals is dangerous

Advertisements

2 Responses to “Headline of the Moment: Scientists Glue Wii Remote Parts to Flying Lemurs”


  1. […] The Glue September 19, 2008 Months ago, I blogged about scientists gluing Wii remote parts to flying lemurs. (Yes, it was a real headline, and yes, it really was tied to […]


  2. […] Cada uno te sorprenderá! Muchas gracias por tu visita! Months ago, I blogged about scientists gluing Wii remote parts to flying lemurs. (Yes, it was a real headline, and yes, it really was tied to […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: