Owyang raises great points about how social media can, in his words, ‘level the playing field’ between marketer and consumer. Read it – I won’t rehash it – and very cool if it comes to pass. It’s been nice to see how some new tools, such as Twitter, are more resistant to spam-type problems than earlier tools. (In Twitter’s case, it’s because you can choose to follow only those people who interest you, so a spammer must provide enough value to grow a crowd of followers. At the point that value is provided, spam is spam no longer – it becomes as tasty as filet mignon).
As for me, I can take the lack of respect. Even as a marketing weasel I’m slightly less unrespectable than my ambulance-chasing lawyer brothers.