Arizona Business Gazette reports on research from Warrillow & Co. that 45% – almost half – of small businesses consider themselves ‘web-centric’ now. That’s almost double from 24% a couple of years ago.
Interesting to try to reconcile this with Jackie’s comments a few months ago. She comments on the difficulty in finding a local dry cleaner, lawn service, or other small business via the Web. That’s here in Austin, which is a fairly Web-savvy community.
The main issue is getting found. A business without a strategy for getting found online may be building a store where there is no foot traffic and wondering why no one stops in to shop. As search (and searchers) get smarter, it’s easier to get found with a little thought. Trying to be #1 on Google for ‘Dry Cleaner’ is pretty hard. Even if you achieve it, only a fraction of a percent of your traffic might ever become your customer. But ‘Pflugerville Dry Cleaner’ is easy to get #1 on. And Google’s local results make it easier than ever.
So if you’re a small business owner who got on the Web a few years ago because “everyone needs a Website” and got no results, give it another try. Things have changed in a few short years. And put some thought into how you’ll be found. Don’t outsource your Website to someone who can’t articulate a ‘getting found’ strategy and a strategy for regularly refreshing with engaging content. And hey, the domain ‘pflugervilledrycleaners.com’ is even available. (Useful if you’re in a community that is easier to spell than Pflugerville).