The Difference Between Monetization and Nickel-and-Diming is Which Side of the Transaction You’re On

February 22, 2008

nickelbairie8a.png

Don’t monetize me.

You offered value so I responded to your marketing efforts. I was happy to exchange value with you. But when you tried to monetize me I felt so…cheap.

Customers don’t want a relationship with someone trying to monetize them. They’ll only buy if there’s no better option, and they won’t be loyal. Customers will be loyal to someone who honestly and fairly exchanges value with them.

Advertisements

2 Responses to “The Difference Between Monetization and Nickel-and-Diming is Which Side of the Transaction You’re On”

  1. James Vincent Says:

    Good point. I like it.


  2. […] function showImage(img){ return (function(){ img.style.display=’inline’; }) } var ul = document.createElement(‘ul’); for (var i=0, post; post = Delicious.posts[i]; i++) { var li = document.createElement(‘li’); var a = document.createElement(‘a’); a.setAttribute(‘href’, post.u); a.appendChild(document.createTextNode(post.d)); li.appendChild(a); ul.appendChild(li); } ul.setAttribute(‘id’, ‘delicious-list’); document.getElementById(‘delicious-box’).appendChild(ul); « The Difference Between Monetization and Nickel-and-Diming is Which Side of the Transaction You&#8217… […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: