The Marketing Blog Ouroboros and JetBlue

March 21, 2008

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An entry in the Ouroboros world of blogging: Tim and I have an over-the-cube conversation. He blogs about it, I comment on it, I have another thought and blog it. Postmodern communication swallows its own tail and spins at an ever-increasing rate.

  • Pre-history: 15 people are famous
  • Past: everyone is famous for 15 minutes
  • Yesterday: everyone is famous to 15 people
  • As I start this post: Tim and I are famous to each other
  • Before the end of this post: I will link to myself

Is it any wonder Rohit calls out something called The Blogstar Delusion? Great post, pretty humble for a guy whose blog is called the ‘Influential Marketing Blog.’ (‘The Non-Influential Uninteresting Marketing Blog Which Nobody Reads‘ isn’t as snappy a title. And for what it’s worth I’m not punking Rohit out here; he’s well worth reading, genuinely influential, and genuinely humble).

Side thought: it’s funny that we call a high achiever in any arena a ‘star.’ There are billions of stars and the majority are very dim.

The thought that started this, what I wish I’d said over the cube:

  • Use ‘Best Practices Imitation’ when the competition has set a benchmark in a commodity element of your product or service (turning planes as fast as possible)
  • Use ‘New Practices Innovation’ when you can deliver a better non-commodity element of your product or service then your competition (customer experience in coach)
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3 Responses to “The Marketing Blog Ouroboros and JetBlue”

  1. jimsmuse Says:

    “it’s funny that we call a high achiever in any arena a ’star.’ There are billions of stars and the majority are very dim”

    You are my new hero for summing it all up so well.

  2. Tim Walker Says:

    I thought that by (a) Twittering this and (b) leaving a comment here, I could complete this micro-kismetic cycle. Mission accomplished, eh?

    But seriously: your two closing points are most apt. Don’t bother reinventing the wheel when others in your industry (Toyota, Goldman Sachs, Peyton Manning, whoever) have already shown you the way on standard/commodity practices. DO reinvent the wheel when it comes to your differentiating elements.

  3. rsomers Says:

    Thank you Jimsmuse! Glad you enjoyed, it did give me a chuckle to write it.

    Tim, thank you for helping complete the never-ending circle!


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