Unlike many, I’m in favor of targeted advertising. I’m happy with the idea of seeing only ads that are relevant to my interests and needs.
But come on, don’t insult your target audience. The ad above showed up on my Facebook homepage yesterday. It says “47 Yr Male Overweight?”
Age and gender from my Facebook profile, I get it. But did you look at my picture and say “what a wide load?” Or are you just taking a shot in the dark on the ‘Overweight’ part? And this on the day I’m getting back to the gym! Forget it, I’m heading for the donut shop instead.
Today’s ad in the same position is worse. It offers to remove unwanted body hair.
Laugh all you want. At least I’m not in Zack’s Jimmy Choos. Facebook served him an ad headlined ‘Panty Time!’ He claims to not know why, but there’s gotta be something juicy in a profile on him somewhere.