Negotiating layers of the organization to get approvals for your project is not your job
…but without it those initiatives might not get the resources they need. So negotiate quickly and fairly and only with those whose support is actually needed to get the job done.
Taking care of the people on your team is not your job
…but if you don’t do it, you won’t be able to get your job done (or a decent reference for another job!)
Making sure there are lots of high-fives and smiles on the sales floor is not your job
…but if you do your job it’ll happen.
Finessing megabytes of data into a nicely formatted PowerPoint about results is not your job
…but it might help others understand what you’re doing to impact the business. With that knowledge they could be more effective support. So get it done quickly, effectively, and in a way that doesn’t interfere with your job.
Your job mostly has to do with things ‘out there’ beyond the boundaries of your organization. Maybe you send messages to people out there about your products or services. Maybe you listen to people out there about what their needs are. Maybe you’re out there on the street or on the phone, selling to people out there. You could be developing a five year-strategy; much input will be from people in here, but if the five-year strategy isn’t mostly about what’s out there you risk failure.
Yes, most of your time is spent in here. In the office, on the phone, in your inbox, working with people in your organization. It’s easy to mistake that for your job. It’s not.
Your job is making money by communicating, providing or building value. For people out there. Nobody can get paid until that happens. How much of your day do you spend focused on what’s going on out there?
Photo by jocke66