It struck me this morning how faded some retail businesses look right now. On a drive through South Austin I passed a Hollywood Video. The bright blue had faded beyond pastel. Like all the other businesses in the strip mall. Like the other strip malls I passed. They all blended together. Is this how we feel as a business community? Faded, battered and weathered?
In a down economy, improvements can wait. It makes financial sense.
But whoever bucks that trend will stand out. If I had a store in that strip mall right now I’d give it a fresh coat of paint. Bright and cheery. Everyone who drove past would notice my store and know that I don’t plan on closing my doors anytime soon. At the cost of a new coat of paint. There’s your ROI.
You make impressions on customers, prospects and bystanders every day. What message are you sending? Are you telling them that you’re white-knuckling it through the recession, hoping to be lifted by a rising tide before you hit the rocks? Or are you telling them that you’re optimistic and in it for the long haul?
You probably don’t run a Hollywood Video in a strip mall. But you’re in some kind of business. Tell me – what’s your version of a new coat of paint?
Photo by Mess of Pottage