When playing with data, few things are more fun than putting two possibly unrelated sets together and speculating about the relationship. First, let’s consider this Neilsen data showing increasing smartphone adoption. More and more people are capable of running a Google search on whatever burning question comes to mind, no matter where they are. Even, perhaps, at the ballet.
Now let’s look at search volume for the string ‘how long is the Nutcracker Ballet’ over the past few years. Notice the increasing heights of the December spikes. Is the increased adoption of mobile platforms driving an increase in furtive Googling sometime right after the Dance of the Sugar Plum Fairy?
No, the time axes aren’t the same. But you have to admit it’s fun to look at data like this and speculate. Happy Holidays!