Archive for April, 2010

Making it Sound Easy – Even When it’s Not!

April 8, 2010

Wow! Five easy steps! Signing on to wi-fi in a coffee shop normally requires one or two steps. Thanks for simplifying it for me!

I especially enjoyed the scavenger hunt for the Ripple TV (whatever that is). The code is in small letters, requiring customers to walk across the coffee shop. As long as you’re forcing your customers to jump through hoops, throw in one more: require them to do the ‘Hokey Pokey’ prior to connecting for even more fun!

Are you adding extra steps to the way you serve customers? Are they really necessary? (If the competition doesn’t find them necessary, they’re probably not. And you’re probably losing customers to that simpler competition). Recruiting a Marketing copywriter to make those extra steps sound easy and fun is the very essence of turd-polishing.

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