Posts Tagged ‘Free Ice Cream and Five Other Truly Evil Marketing Tricks’

Free Ice Cream and Five Other Truly Evil Marketing Tricks

January 12, 2011

Spoke at Refresh Austin last night about the evils of free ice cream, among other things. Great group of folks and spirited discussion on fighter brands, where marketers should draw the ethical line, and more. The presentation’s here. Thanks Refresh for the warm welcome and great conversations!

Yes, the presentation’s linked in a kludgey way instead of being elegantly embedded. Seems to be one of the drawbacks to being hosted on WordPress instead of on my own domain. So this is a fine time to announce that, as time permits, I’m migrating this blog over to http://www.russsomers.com. I’m doing so in part for technical reasons – the ability to embed video or slides, for example. I’m doing so in part for business reasons, as the migration makes for a better SEO and visibility play. And I’ll also make changes for thematic reasons. I’m a marketer, so marketing will continue to be a dominant theme. But I’d like the freedom to be a little more personal than ‘egghead marketing’ allows me to be. So look for a few changes in how the blog looks, what I call it, and the range of content.

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